SpongeBob Squarepants is the hype license in the U.K. 40 % of the 4 to 12 year-olds regard this license as No. 1. In France Frozen (37 %) is the top hype license and in Germany Dragons – Riders of Berk (42 %) ranks highest. These results are taken from the latest wave of the Kids License Monitor (wave I/2015).
Kids License Monitor: SpongeBob Squarepants, Dragons – Riders of Berk, and Frozen are Hype
Children send a clear message when they use licensed products, since they say a lot about themselves with these products. However the external perception is very important for out-of-home items. This is a result of the Kids License Monitor, a
Un enfant en France possède en moyenne des produits merchandising de 23 thèmes de licence différents comme Minions ou Star-Wars. C’est ce que dévoile le Kids Li-cence Monitor, pour lequel l’institut d’études de marché iconkids & youth a questionné en
An average child in the UK owns merchandising products of 28 different licenses like Minions or Star Wars. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids &