Minions is still the no. 1 license among children in the U.K., Germany and France. In all three markets Spider-Man and Ice Age come second and third but in different order: In the U.K. Spider-Man comes second and in Germany and France it is Ice Age. These results are taken from the latest wave of the Kids License Monitor (wave II/2016).
Kids License Monitor: Minions still outrank other licences
Children send a clear message when they use licensed products, since they say a lot about themselves with these products. However the external perception is very important for out-of-home items. This is a result of the Kids License Monitor, a
Un enfant en France possède en moyenne des produits merchandising de 23 thèmes de licence différents comme Minions ou Star-Wars. C’est ce que dévoile le Kids Li-cence Monitor, pour lequel l’institut d’études de marché iconkids & youth a questionné en
An average child in the UK owns merchandising products of 28 different licenses like Minions or Star Wars. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids &