According to the results of the Kids License Monitor’s current wave conducted by iconkids & youth in May and June 2017, 54% of all German girls aged 4 to 12 years are huge fans of the movie Bibi and Tina. For more than half of the young girls Bibi and Tina appears to be a hype-factor.
Kids License Monitor: Bibi and Tina Reaches Top 3 of the German Girls’ Hype Licenses
Children send a clear message when they use licensed products, since they say a lot about themselves with these products. However the external perception is very important for out-of-home items. This is a result of the Kids License Monitor, a
Un enfant en France possède en moyenne des produits merchandising de 23 thèmes de licence différents comme Minions ou Star-Wars. C’est ce que dévoile le Kids Li-cence Monitor, pour lequel l’institut d’études de marché iconkids & youth a questionné en
An average child in the UK owns merchandising products of 28 different licenses like Minions or Star Wars. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids &